Brand Design Brief · v0.1 · April 2026
The independent technical conscience.
An evolved identity system for Westgate Sentinel. Moving from generic corporate navy toward a forensic, instrument-grade aesthetic — confident, modern British security firm meets editorial rigour.
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Sections
5
Brand colours
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Asset mockups
1
Working PDF
Imagery · 06.AEditorial · instrument-grade
WGC-BRAND · OVERVIEW01→
Strategy
Essence, audience, pillars, voice.
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Logo
Sentinel mark, lockups, clear-space, misuse.
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Colour
Ironstone, Bone, Signal Amber + tonal scales.
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Typography
Editorial display, humanist body, mono accent.
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Iconography
Thin-line geometric set, single weight.
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Imagery
Architecture, instruments, no clichés.
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Voice
Three rules. Plain English. Evidence first.
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Components
Buttons, fields, tables, scope blocks.
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Applications
Cards, decks, reports, social, banner.
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Downloads
PDF brand book + asset preview pack.