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WGC-DWN

Take it with you.

The brand book as a printable PDF, plus the asset preview pack used throughout this brief.

Brand book

10.A
PDF · A4 · ~10 pages · 0.4 MB

Westgate Sentinel — Brand Book v0.1

Strategy, palette, typography, voice and applications in a single printable document. Designed in matching house style.

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What's inside

10.B
  1. 01Cover · positioning statement
  2. 02Strategy · pillars · audience
  3. 03Logo · marks and lockups
  4. 04Colour · tokens and ratios
  5. 05Typography · the three voices
  6. 06Iconography · construction
  7. 07Imagery · families and treatment
  8. 08Voice · rules and rewrites
  9. 09Components · scope blocks · tables
  10. 10Applications · cards · decks · reports

Working notes

10.C

This document is a working draft. Treat it as a starting position for the visual evolution, not a finished standard. The next pass should pressure-test the palette in real proposal contexts and confirm the Space Grotesk / Inter / JetBrains Mono pairing across deck templates and the live website.