10 · Downloads
WGC-DWN
Take it with you.
The brand book as a printable PDF, plus the asset preview pack used throughout this brief.
Brand book
10.APDF · A4 · ~10 pages · 0.4 MB
Westgate Sentinel — Brand Book v0.1
Strategy, palette, typography, voice and applications in a single printable document. Designed in matching house style.
What's inside
10.B- 01Cover · positioning statement
- 02Strategy · pillars · audience
- 03Logo · marks and lockups
- 04Colour · tokens and ratios
- 05Typography · the three voices
- 06Iconography · construction
- 07Imagery · families and treatment
- 08Voice · rules and rewrites
- 09Components · scope blocks · tables
- 10Applications · cards · decks · reports
Working notes
10.CThis document is a working draft. Treat it as a starting position for the visual evolution, not a finished standard. The next pass should pressure-test the palette in real proposal contexts and confirm the Space Grotesk / Inter / JetBrains Mono pairing across deck templates and the live website.