Write like a partner, not a vendor.
If a sentence reads like a brochure, rewrite it. If it reads like a board paper that respects the reader's time, ship it.
Three rules
07.A- Rule 01
Plain English first.
If a CFO has to look it up, change it.
- Rule 02
Evidence, then opinion.
What we observed → what it means → what we'd do.
- Rule 03
No fear-selling.
Risk is real. Theatre isn't useful.
Before / after
07.BLeverage our enterprise-grade managed XDR platform to elevate your cyber posture and unlock business value across the threat landscape.
We watch your tenant. When something looks wrong, we tell you what it is and what to do about it.
Don't become the next headline — our cybersecurity experts will solve all your security problems with industry-leading solutions.
There are five things most SMEs miss. We'll find yours, and write up what to fix first.
Synergise your M&A diligence workstream with our holistic cyber risk assessment framework.
Two-week tech diligence, fixed fee. You'll get the issues a buyer will care about, in plain English.
Word list
07.CIndependent · Senior · Fixed fee · Evidence · Findings · Tenant · Configured · Recommendation · Plain English · Hygiene · Diligence · Posture · Review.
World-class · Cutting-edge · Best-in-breed · Synergy · Leverage · Holistic · Empower · Game-changing · Threat actors · Cyber warriors · Don't be the next headline.